in response

This was in my inbox:

Thank you for contacting Teleflora to share your thoughts about the
"Telefl0ra presents America's Fav0rite M0m" program.

In response to your concerns, Telefl0ra is immediately changing the
name of our "Non-Mom" category to "Adopting Moms." After closer
examination, we can see how this may have been offensive to moms who
have adopted children -- moms who are indeed real moms to their
children in every sense of the word.  In fact, many of us at
Telefl0ra are "adopting" parents ourselves, including our president
and owner.  The essence of this category still focuses on a
grandparent, neighbor, step mom, or mom to adopted or foster
children, each one raising and loving a child.

This show of insensitivity on our part was in no way intended and we
deeply apologize for any concern or distress we may have caused.  It
was always our intent to salute and celebrate all moms.

In closing, all of us at Telefl0ra would like to offer our sincerest
best wishes to all the many women throughout the world who have
worked so hard and given so much to earn the name "Mom."

Sincerely,
The America's Fav0rite M0m Team