10 May 2008

in response

This was in my inbox:

Thank you for contacting Teleflora to share your thoughts about the
"Telefl0ra presents America's Fav0rite M0m" program.

In response to your concerns, Telefl0ra is immediately changing the
name of our "Non-Mom" category to "Adopting Moms." After closer
examination, we can see how this may have been offensive to moms who
have adopted children -- moms who are indeed real moms to their
children in every sense of the word. In fact, many of us at
Telefl0ra are "adopting" parents ourselves, including our president
and owner. The essence of this category still focuses on a
grandparent, neighbor, step mom, or mom to adopted or foster
children, each one raising and loving a child.

This show of insensitivity on our part was in no way intended and we
deeply apologize for any concern or distress we may have caused. It
was always our intent to salute and celebrate all moms.

In closing, all of us at Telefl0ra would like to offer our sincerest
best wishes to all the many women throughout the world who have
worked so hard and given so much to earn the name "Mom."

The America's Fav0rite M0m Team


Carrie said...

Good they fixed it. Non-mom. Guess I'd fit in that category. Sheesh. What moron came up with that label? And what imbecile allowed it?

CrazyD said...

Nice job on advocating for a cause and bringing about change. Thanks for taking the time to do more than just complain, but to also be a part of the solution.


Rhonda said...

Well, I am just catching up and that was SO offensive. I still want to write an e-mail, even though they fixed it! But, after reading through the different categories, they are all pretty stupid. COE mom? Weird.

Kerry said...

Wow!! You must write a killer persuasive letter that you could cause an entire network to change course mid-stream. Rah rah Kate!